Indomie is a brand of instant noodle by Indofood, the largest instant noodle manufacturer in Indonesia with 72% of market share. Indomie is now available globally in Australia, Asia, Africa, New Zealand, the United States, Canada and European and Middle Eastern countries. Initially, main manufacturing plants in Indonesia exports half of the produce to middle east and South africa. Indomie is also produced in Nigeria since 1995 where it is a popular brand and has the largest instant noodle manufacturing plant in Africa.
On 9 September 1970, Indomie was first announced to the market in Indonesia then launched two years later, in 1972. “Indo” stands for “Indonesia” and “mie” stands for “noodles” in the Indonesian language, therefore “Indomie” stands for “noodles from Indonesia or Indonesian noodle”. Both Indomie and IndoMie can be used to describe the brand. Several advertisements in Indonesia show a variety of customers eat Indomie, usually ended by the chorus “Indomie, Seleraku”, “Majulah Indonesiaku” (Indonesia Independence Day only), and “Maafkan Lahir Batin” (Eid al-Fitr only).
Indomie noodles comes in a variety of brands and flavours. Currently, there are around 38 flavours of Indomie instant noodle variants available in the market,with some variants production has been dis
continued. Indomie brand is divided into 7 product categories;Indomie goreng (fried noodle served without soup), Indomie kuah (with soup), Indomie Jumbo (large), Selera Nusantara and Kuliner Indonesia (Indonesian cuisine), Mi Keriting (premium curly noodle),and “Taste of Asia”.
Indomie Mi goreng is the instant version of Indonesian mie goreng (fried noodle); flavours include Mi goreng Sate and Mi goreng Rasa Ayam (Chicken).[ndomie kuah refer to soupy variants of Indomie; flavours include Rasa Ayam Spesial (Special Chicken Flavour), andRasa Baso Sapi (Beef Meatball Flavour).
Indomie Jumbo is larger variant with net weight 127–129 gram, flavours include Mi goreng Spesial Jumbo (Special Fried Noodle Flavour), and Mi Goreng Jumbo Rasa Ayam Panggang (Grilled Chicken Fried Noodle Flavour).Indomie Selera Nusantara refer to Indonesian traditional cuisine variants; flavours include Mi Rasa Soto Banjar (Banjar Soto Flavour) from South Kalimantan, Mi Rasa Cakalang(Skipjack tuna Flavour) from North Sulawesi, Mi Rasa Dendeng Balado(Dendeng Balado Flavour) from West Sumatera, and Mi Rasa Soto Lamongan(Lamongan Soto flavour) from East Java. Mi Keriting, which means “curly noodle”, is the premium variant with additional toppings; flavours include Mi Keriting Goreng Spesial (Special Curly Fried Noodle Flavour) and Mi Keriting Rasa Ayam Panggang (Special Curly Fried Noodle with Grilled Chicken Flavour).
“The Taste of Asia” range includes flavours such as Korean Bulgogi Flavour Fried Noodles and Thai Tom Yum Flavour Noodles Soup. The Kuliner Indonesia range includes Mi Goreng Rasa Dendeng Balado (Spicy beef) (since 2014) and Rasa Soto Lamongan (Lamongan Soto Flavour) (since 2014). Crunchy variants include Mi goreng Kriuuk Ayamand Mi goreng Kriuuk Bawang. Vegan variants include Mi Goreng Vegan (Vegetarian Fried Noodles) and Rasa Sup Sayuran Vegan (Vegetables Flavour).
The “Mi goreng” (“stir fry“) range of instant noodles by Indomie entered the market in 1983 and are distributed in North America, Europe, Africa, Australasia and various regions in Asia. The brand name “Mi goreng” is Indonesian for “fried noodle”, and is based on the Indonesian dish Mie goreng. The brand flavours are sold in varying weight packets, around 85g, and contain two sachets of flavourings. The first sachet has three segments and carries the liquid condiments: sweet soy sauce, chilli sauce, and seasoning oil with garlic flakes. The other sachet has two segments for dry seasoning powder and flake of fried scallion. In some regions, Indomie Mi goreng is also available in jumbo (120 gram) packs.
THE KING OF TASTE IS MIE GORENG FLAVOUR
In 2006, Indomie launched a new variant Indomie Mi Goreng Kriuuk.. 8x. In this product, 8x means “Lebih banyak, Lebih renyah, Lebih gurih, Lebih gede” (translated: more noodles, crunchier, more delicious, larger), in three flavours: Chicken, Onion, Spicy. Indomie Mi Goreng is certified halal.