Pasar Pagi Jodoh epic, the fresh market of Batam city island


Pasar pagi Jodoh or officially named as Toss 3000 is the oldest traditional markets in Batam since the Dutch-colonial age. Like any other ASEAN countries, in Batam they are mostly operate from early morning to the afternoon. Jodoh traditional markets tend to be very centrally placed, right in the path of visiting tourists. The humble corner store and shophouses is also an ally to fast-moving consumer goods in the battle for market share and customer loyalty, and the main channel for many hotels and resort in Batam city island to get their finest crops produce.


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For many years, even as the region’s increasingly air-conditioned shopping landscape has taken their share, Pasar Jodoh Markets are still going strong. That’s because old habits die hard: families in Batam still prefer to get their fresh produce, traditional crafts and household items from open-air (and very aromatic) traditional markets, as generations of families had before them.


For travelers to Batam city island, Jodoh traditional markets offer a unique opportunity to experience the local culture and the joy of real valuing and bargaining activities. Jodoh traditional markets offer traditional crafts at prices much lower than in malls or purpose-built souvenir shops. Their produce sections allow visitors to see (and smell) a slice of local daily life at its most authentic. And many stall in the Jodoh traditional markets also reserve space for food kiosks that serve the local cuisine at a fraction of the cost of restaurants.

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Unfortunately in Batam city, a hawker complex and food corner near traditional market is not as neatly regulated and fair as the one in Singapore just yet. You might wants to check their prices or pay upfront before you sit down and eat as they do have the sixth sense to distinguish between  tourists and locals.


Nevertheless, there is also a related traditional market called pasar malam (lit.: “night market”). The difference between pasar pagi and pasar malam is in its operating hours —pasar pagi opens early in the morning from dawn to the noon every day, approximately from 04:00 to 12:00. While pasar malam opens at night, approximately from 17:00 to 22:00, and only on selected days of a week

The type of goods being sold is also quite different. Pasar pagi is where many housewives, domestic helps and local folks appear to shop their daily needs, mostly uncook fresh produce. The things which are on sale are usually fresh daily produce, including fruits, vegetables,spices, fish, meat, eggs, and all kinds of daily products. While pasar malam is more to cater a leisurely shopping and eating-out activity, selling ready to eat food, snacks, clothings and various knick-knacks.

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Pasar pagi (Malay/Indonesian, lit.: “morning market”) is a type of traditional market   found in Indonesia and Malaysia, quite similar to a wet market.

The humble warung in Indonesia, the Philippine sari-sari, Malaysia’s kedai runcit and Vietnam’s cử a hàng tạp hóa are used by consumers in similar ways. The majority of consumers shop at traditional trade stores for daily meals, snack foods and beverages for immediate consumption, while they are less important for top-up or main shopping trips.


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Are you excited about what the oldest traditional markets in Batam can offer? Do Inquire us to plan your holiday and share your thoughts in the comments section below!




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